Since the beginning of California’s private patient collectives and Dutch coffee shops, brick-and-mortar, a cannabis dispensary has evolved significantly. Today, there are many stores in North America and internationally that offer cannabis retail services.
You should know what kind of experience you are about to have when you walk into a dispensary. Cannabis retailers can be distinguished from their competition by many factors, including atmosphere, staff, and choice of menu.
These are the things to keep in mind when looking for a cannabis dispensary that is worth returning to time and again.
A dispensary is a collection of many pieces that come together to create an atmosphere. When you walk through the doors, all of these elements will be immediately apparent.
- Interior design
- Merchandise placement
- Attire and presence of staff
All of these elements combine to create a pleasant atmosphere for customers. Dispensaries that are good at creating the right atmosphere for their customers work hard. You should feel satisfied when you walk out of the shop, with your plunder bag in hand.
2. Friendly, knowledgeable staff
The job of dispensaries is to connect consumers with cannabis. This experience is more complicated than just buying a six-pack of beer at a convenience shop. The difference is made by a friendly, patient, knowledgeable, and hospitable staff of budtenders.
A well-trained budtender will be familiar with all types of cannabis products and how to use them. You can be assured that they will recommend the right product for you, including flowers, concentrates, and edibles. They also have tinctures, topicals, and tinctures. They will also help you to correctly dose your products.
Many dispensaries sell seeds and clones. It is important to have a knowledgeable budtender at these stores. They should be able to help novice growers as well as guide them through library genetics to help find the perfect addition to their garden.
3. Large menu selection
A cannabis dispensary must have a complete menu in order to be successful in the market. This includes stocking high-demand cultivars as well as specific brands and products. Dispensaries’ buyers work hard to ensure that they have the right inventory. Customers want to be able to go into one store and find the right brands, strains, or products they are looking for.
A large inventory should include concentrates and flowers, as well as various edibles, topicals, and tinctures. Dispensaries often offer the same products at different price points to satisfy consumers. This is so that customers can choose between a half-ounce of cheap flower and a gram of top-shelf resin.
Some dispensaries sell accessories, such as pipes, dab-rigs, and vaporizers. They also offer lighters, torches, and torches. You should research before you go to dispensaries.
There is no secret formula to building a dispensary menu. Although market data and research are important, a lot of curating products depends on the intuition of customers. Dispensaries that are successful rotate their menus and listen to the feedback of their customers about which products they should carry or get rid of.
4. Competitive prices
Cannabis dispensaries have had to pass savings on to customers, especially if they are located in states with high excise tax rates for cannabis products. Many retailers have to reduce their prices due to the high demand for cannabis products. This is a win-win situation for customers. Dispensaries must offer their services and products at a reasonable price.
By offering customers reasons to visit their dispensaries, they can stay competitive. You might be able to advertise specials, offer loyalty programs to frequent shoppers, or even reduce older stock. These tactics can help a dispensary capture and keep customers by providing reasons for them to shop at their store.
The market is constantly changing, so it’s important to maintain consistency in pricing. Customers want to be able to trust that dispensaries will have specific prices for certain products. Consistent pricing is also important for word-of-mouth advertising and referrals.
5. Outreach to the community
Visibility is key to making a dispensary stand apart from the rest. Many dispensaries do community outreach to promote their business. Businesses can offer services that go beyond the sale of cannabis products to help their local communities.
Examples of community outreach include participating in cleanup efforts, adopting roads, and organizing donation drives and fundraisers.
Many dispensaries offer additional services, which are often free or reduced in price for patients and customers. You may also find additional services like aromatherapy, massage therapy, and acupuncture.
Many retailers offer cultivation seminars, cooking classes with cannabis, and lectures by activists, educators, and other prominent members of the cannabis community. These services are designed to encourage community involvement and engagement, and help a dispensary stand apart from the rest.